Be your Own Brand

Be your Own Brand

Achieve More of What You Want by Being More of Who You Are

eBook - 2011
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In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.

McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life--particularly the one with your employer--and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
Publisher: San Francisco, CA : Berrett-Koehler Publishers, c2011
Edition: 2nd ed., updated and expanded
ISBN: 9781605098111
1605098116
9781605098128
1605098124
Characteristics: 1 online resource
Additional Contributors: Speak, Karl D. 1951-
Call Number: eBook

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cdimov
Dec 10, 2012

David McNally and Karl D. Speak bring an important topic to the forefront. Initially I started reading this book thinking that this would be completely tactical - about what to leverage to market yourself in a more positive light. Yes, Be Your Own Brand covers these topics too, but really spend most of the material uncovering the reader's real brand, values, and brand promise.

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