Guerrilla Marketing

Guerrilla Marketing

Easy and Inexpensive Strategies for Making Big Profits From your Small Business

eBook - 2007
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From the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf.
Publisher: Boston, MA : Houghton Mifflin, 2007
Edition: 4th ed., Completely updated and expanded ed
ISBN: 9780547347660
0547347669
Characteristics: 1 online resource (xii, 368 p.)
Additional Contributors: Levinson, Amy
Levinson, Jeannie
Call Number: eBook

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