It's Not Who You Know, It's Who Knows You!
The Small Business Guide to Raising your Profits by Raising your ProfileeBook - 2010
Raise your profile and get the attention you deserve -- or your business, your brand, or yourself!. Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and "visibility expert" David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears o
Publisher: Hoboken, N.J. : John Wiley & Sons, c2010
Characteristics: 1 online resource (xxii, 216 p.)
Alternative Title: It is not who you know, it is who knows you!
Call Number: eBook