Breaking Away

Breaking Away

How Great Leaders Create Innovation That Drives Sustainable Growth--and Why Others Fail

eBook - 2011
Average Rating:
Rate this:
The blueprint for achieving growth and driving shareholder value by embedding support for innovation into every facet of your business Breaking Away is one of the first books to bridge the gap between leadership and innovation by revealing what it takes to create both breakthrough ideas and the leaders who make them happen.

Written by the chief innovation officer for Coca-Cola and a leading recruiter of innovation leaders, Breaking Away provides a framework that executives, managers, and entrepreneurs can use to create an environment that drives REAL innovation, the breakthrough products or services that are: efficient to produce or deliver; in demand; and profitable.

Interviews and case studies of global giants like Burberry, Mastercard, Nestle, GE, HP, Nintendo, and others, show you how leaders put these principles into action: How Ford beat Toyota to the hybrid (and why everyone thinks the Japanese company got there first); how GE is changing the face of cancer treatment; how a self-confessed "snackaholic" drove Lesser Evil Snacks to 120% Y-o-Y growth-and a place among the INC. 500 "fastest growing companies" index.

Publisher: New York : McGraw-Hill, c2011
ISBN: 9780071761642
0071761640
Characteristics: 1 online resource (xix, 234 p.) : ill
Additional Contributors: Kaafarani, Bilal
Call Number: eBook

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at DCL

  Loading...
[]
[]
To Top