Competitive Intelligence

Competitive Intelligence

The Key to Strategic Advantage, A Guide for Small Business Owners

eBook - 2011
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Competitive Intelligence is the process of researching, analysing and, most importantly, using intelligent data from any available information sources with the aim of out-performing competitors through a sustainable competitive advantage. The NuBook is a practical guide for small business owner/managers.
Publisher: Cork, Ireland : NuBooks, 2011
ISBN: 9781846210938
1846210933
Characteristics: 1 online resource
Call Number: eBook

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