The Key to Strategic Advantage, A Guide for Small Business OwnerseBook - 2011
Competitive Intelligence is the process of researching, analysing and, most importantly, using intelligent data from any available information sources with the aim of out-performing competitors through a sustainable competitive advantage. The NuBook is a practical guide for small business owner/managers.
Publisher: Cork, Ireland : NuBooks, 2011
Characteristics: 1 online resource
Call Number: eBook