The Retail Revival
Reimagining Business for the New Age of ConsumerismBook - 2013
Traditional retail is becoming increasingly volatile andchallenged as a business model. Brick-and-mortar has shifted toonline, while online is shifting into pop-up storefronts. Virtualstores in subway platforms and airports are offering new levels ofconvenience for harried commuters. High Street and Main Street arebecoming the stuff of nostalgia. The Big Box is losing ground tonew models that attract consumers through their most-trustedassistant--the smartphone. What''s next? What''s thefuture for you--a retailer--who is witnessing a tsunamiof change and not knowing if this means grasping ahold of newopportunity or being swept away?
The Retail Revival answers these questions by lookinginto the not-so-distant retail past and by looking forward into afuture that will continue to redefine retail and its enormouseffect on society and our economies. Massive demographic andeconomic shifts, as well as historic levels of technological andmedia disruption, are turning this once predictableindustry--where "average" was king--into asea of turbulent change, leaving consumer behavior permanentlyaltered. Doug Stephens, internationally renowned consumer futurist,examines the key seismic shifts in the market that have evencompanies like Walmart and Procter & Gamble scrambling to cope,and explores the current and future trends that will completelychange the way we shop.
The Retail Revival provides no-nonsense clarity on therealities of a completely new retail marketplace-- realitiesthat are driving many industry executives to despair. But thefuture need not be dark. Stephens offers hope and guidance for anybusinesses eager to capitalize on these historic shifts andthrive.
Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in whicheverything we thought we knew about retail is beingcompletely reimagined.
Praise for The Retail Revival
"It doesn''t matter what type of retail youdo--if you sell something, somewhere, you need to read DougStephens'' The Retail Revival . Packed with powerfulinsights on the changing retail environment and what good retailersshould be thinking about now, The Retail Revival is easy toread, well-organized and provides essential food forthought."
-- Gregg Saretsky, President and CEO, WestJet
"This book captures in sharp detail the deep andunprecedented changes driving new consumer behaviors and values.More importantly, it offers clear guidance to brands and retailersseeking to adapt and evolve to meet entirely new market imperativesfor success."
--John Gerzema, Author of Spend Shift and The AthenaDoctrine
" The Retail Revival is a critical read for allmarketing professionals who are trying to figure out what''snext in retail... Doug Stephens does a great job of explainingwhy retail has evolved the way it has, and the book serves as animportant, trusted guide to where it''s headed next."
--Joe Lampertius SVP, Shopper Marketing, Momentum Worldwideand Owner, La Spezia Flavor Market
"Doug Stephens has proven his right to the moniker''Retail Prophet.'' With careful analysis and ampleexamples, the author makes a compelling case for retailers toadapt, change and consequently revive their connection withconsumers. Stephens presents actionable recommendations withoptimism and enthusiasm--just the spoonful of sugar we need toface the necessary changes ahead."
--Kit Yarrow, Ph.D., Consumer Psychologist; Professor, GoldenGate University; Co-Author, Gen BuY: How Tweens, Teens andTwenty-Somethings are Revolutionizing Retail
"Doug Stephens doesn''t just tell you why retail isin the doldrums, he tells you why retail is a major signpost forthe larger troubles of our culture and provides a compelling,inspiring vision for a future of retail--and business, andsociety."
--Eric Garland, author of Future Inc.: How Businesses CanAnticipate and Profit from What''s Next