"Critical thinking is a process that lets your brain do more for you as you make decisions, solve problems, make plans, and execute them. Much of the current content on this subject is academic focused. Think Smarter, Not Harder focuses instead on applying critical thinking techniques to everyday business issues. This application results in higher quality problem solving and decision making, more innovation, faster decisions, opportunity recognition, mistake avoidance, and higher productivity. The skills learned in this book can be applied to: new product ideas and creation, short and long term business strategies, improved operational efficiency, crisis management, customer care improvement, and revenue generation and cost reduction strategies"-- Provided by publisher.