Value Proposition Design

Value Proposition Design

How to Create Products and Services Customers Want

Book - 2014
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The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on
Publisher: Hoboken : John Wiley & Sons, 2014
Copyright Date: ©2014
ISBN: 9781118968055
Characteristics: xxv, 290 pages : color illustrations ; 19 x 25 cm
Call Number: 658.4012 OST


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