The Attacker's Advantage
Turning Uncertainty Into Breakthrough OpportunitiesBook - 2015
How can business leaders weather the consumer market's constantly changing climate? Charan, business advisor and author of the best-selling "Execution" instructs readers on the necessity of going on the offensive, particularly stressing the "perceptual acuity" needed to detect the next radical change before competitors do. Carefully outlined chapters make the case that companies must break free of internal constraints and acquire new expertise as appropriate, even at the cost of severing ties to past money makers.
Publisher: New York : PublicAffairs, 
Edition: First edition
Characteristics: x, 228 pages ; 22 cm
Call Number: 658.4012 CHA