The Art of War for Small Business
Defeat the Competition and Dominate the Market With the Masterful Strategies of Sun TzuBook - 2014
Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent.Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to:* Choose the right ground for your battles * Leverage strengths while overcoming limitations * Strike competitors' weakest points and seize every opportunity * Focus priorities and resources on conquering key challenges * Go where the enemy is not * Build and leverage strategic alliances* And moreCountless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries' seemingly overwhelming forces. Now it's time for the small business owner to learn how they, too, can capture crucial sectors, serve unmet needs, and emerge victorious.
Publisher: New York : AMACOM--American Management Association, 2014
Edition: 1 Edition
Characteristics: viii, 225 pages ; 23 cm
Call Number: 658.4012 SHE