Road to Relevance
5 Strategies for Competitive AssociationsBook - 2013
"Road is the followup and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations , which identified six challenges that forever changed the association environment and five needed changes. Picking up where Race left off, authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to your organization's circumstances so that you can execute them. Case studies, adaptable examples, and provocative questions are included throughout Road to Relevance to help you work through these strategies."--publisher description.
Publisher: Washington, DC : ASAE, American Society of Association Executives, The Center for Association Leadership, 
Characteristics: vii, 165 pages ; 24 cm
Alternative Title: Road to relevance : five strategies for competitive associations
Call Number: 658 COE