Crossing the Chasm
Marketing and Selling High-tech Products to Mainstream CustomersStreaming Audiobook - 2012
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Publisher: [United States] : Harper Collins Publishers : Made available through hoopla, 2012
Characteristics: 1 online resource (1 audio file (9hr., 45 min.)) : digital
Call Number: eAudio