The Four Steps to the Epiphany

The Four Steps to the Epiphany

Successful Strategies for Products That Win

Book - 2013
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The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.

The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones.

Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.

Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it and when

Publisher: [California?] : [Steve Blank?], 2013
Edition: Fifth edition
Copyright Date: ©2013
ISBN: 9780989200509
0989200507
Characteristics: x, 370 pages : illustrations ; 24 cm
Call Number: 338 BLA

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