Flash: Best Practices for Banner Ads

Flash: Best Practices for Banner Ads

Website or Online Data - 2011
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Build eye-catching banner ads in Flash Professional that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display. Author Anastasia McCune explores the current standards of banner ad design, offers a series of best practices for technical development, including incorporating video, and details the necessary information to gather from clients and publishers in order to build an ad. Then Anastasia constructs a number of banner ad examples--simple, expandable, and multi-panel--from start to finish, showing how to optimize assets and add interactivity.
Explains how to build eye-catching banner ads in Flash that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display.
Publisher: Carpenteria, CA : lynda.com, 2011
Copyright Date: ©2011
Additional Contributors: lynda.com (Firm)
Call Number: eResearch

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