Optimizing Marketing Emails

Optimizing Marketing Emails

Website or Online Data - 2016
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Your customers aren't all the same. So why take a one-size-fits-all approach to email marketing? With segmentation, personalization, and a mobile friendly design, you can optimize your marketing emails and improve engagement. Optimization strategist Michael Duquet helps you take your newsletters and eblasts and refine them into targeted, revenue-generating emails that your customers actually want to read. He walks you through choosing the best tool for your company, defining your micro and macro goals, and creating a believable sender persona. Then, he goes deep into segmenting: creating granular lists based on demographics (such as geolocation, gender, income, or industry) and behaviors (such as purchases, emails read, or clicks). He also reviews the best practices for mobile emails, including eye flow and the role of images and video. Finally, he shows how to perfect your engagement with tips on writing effective subject lines, placing your calls to action, and sending emails at the right time. This course is part of a Learning Path approved by the American Marketing Association. Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
Increase your open and click-through rates. Get email marketing tips to turn your generic newsletters and eblasts into optimized, personalized emails that your customers actually want to read.
Publisher: Carpenteria, CA : lynda.com, 2016
Copyright Date: ©2016
Characteristics: 1 online resource
Additional Contributors: lynda.com (Firm)
Call Number: eResearch


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