Personal Branding on Social Media

Personal Branding on Social Media

Website or Online Data - 2016
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Everyone--CEOs, business owners, entrepreneurs, authors, professionals, and job seekers--needs a strong personal brand. In today's online environment, a personal brand is more than a clever tagline, pithy elevator speech, and professional profile pic. Instead, a deeper, more developed, and consistent narrative is required across multiple social media sites. This course shows how to authentically and powerfully present your brand online. Branding expert Karen Leland reveals the important differences between the four main social media sites--LinkedIn, Facebook, Twitter, and Pinterest--and how to use them for career advancement and networking.
Personal branding expert Karen Leland shows you the top tips for personal branding on social media, including LinkedIn and Facebook.
Publisher: Carpenteria, CA : lynda.com, 2016
Copyright Date: ©2016
Characteristics: 1 online resource
Additional Contributors: lynda.com (Firm)
Call Number: eResearch

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