SEO: Ecommerce

SEO: Ecommerce

Website or Online Data - 2015
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SEO for ecommerce is different. Companies that sell products and services on the web face unique challenges that impact their search rankings. For example, when products expire, share identifying information, or lack metadata, it can hurt your search ranking and drive down traffic to your store. That's why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, Steve Harris walks through researching your audience and competitors, setting up your site structure for success, and using SEO best practices to improve your content. He also introduces on-page optimization strategies, such as implementing breadcrumbs and product reviews and using tracking tools to measure your performance.
SEO for ecommerce is different. Get strategies tailored for optimizing an online store to improve page rankings and build traffic.
Publisher: Carpenteria, CA : lynda.com, 2015
Copyright Date: ©2015
Additional Contributors: lynda.com (Firm)
Call Number: eResearch

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