How You Play the Game

How You Play the Game

Lessons for Life From the Billion-dollar Business of Sports

eBook - 1999
Rate this:
This is a story of passion and commitment and faith--qualities that drove one working-class kid to not only build a sports empire, but also to change the way the entire sports industry has done business. In How You Play the Game, Jerry Colangelo, in his own words, tells how he emerged from the tough streets of Chicago Heights as a high school and college sports star...how he helped create and build the Chicago Bulls--at a time when the NBA was a second-tier professional league, and two basketball teams had already failed in the Windy City...how he moved to Arizona and started the Phoenix Suns, an organization that fought its way to become the ninth richest franchise in all of sports...and how he then began baseball's newest team, the Arizona Diamondbacks. This is a tale of determination, faith, and, most assuredly, good timing and good luck. In truth, this isn't one story--but many. Jerry weaves together a lifetime of great moments in sports and tense times in business. Peppered with stories about players and coaches, including Charles Barkley and Connie Hawkins, Red Holzman, and Buck Showalter, as well as owners, general managers, investors, reporters, and more, How You Play the Game is truly an insider's look at the sports world. Mr. Colangelo's 30-year history mirrors the evolution of sports to the global marketing and media mega-industry it is today.
Publisher: New York : AMACOM, [1999]
Copyright Date: ©1999
ISBN: 9780814437100
0814437109
9780585042527
0585042527
9780814437094
Characteristics: 1 online resource (1 volume)
Additional Contributors: Sherman, Len 1956-
Call Number: eBook

Related Resources


Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at DCL

  Loading...
[]
[]
To Top