Why Things Catch on : Book Summary

eBook - 2014
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This work offers a summary of the book: "Contagious: Why Things Catch On" by Jonah Berger. Summary of the ideas in Jonah Berger's book: "Contagious" highlights the six key STEPPS principles that come into play when products or ideas become contagious: - S - Social currency - T - Triggers - E - Emotion - P - Public - P - Practical Value - S - Stories Added- value of this summary: - Save time - Understand the key concepts - Develop your business knowledge To learn more, read the summary of "contagious" and make your product or your idea go viral and get people talking about it.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
ISBN: 9782511024010
Characteristics: 1 online resource
Additional Contributors: Berger, Jonah Contagious
hoopla digital
Alternative Title: Contagious : book summary
Call Number: eBook


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