Superfandom

Superfandom

How Our Obsessions Are Changing What We Buy and Who We Are

Book - 2017
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An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers.
Publisher: New York : W.W. Norton & Company, [2017]
Edition: First edition
ISBN: 9780393249958
0393249956
Characteristics: xv, 318 pages ; 25 cm
Additional Contributors: Glazer, Aaron M.
Call Number: 658.8342 FRA

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