Marketing to Millennials for Dummies®Book - 2017
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
Publisher: Hoboken, N. J. : John Wiley & Sons, Inc., 2017
Characteristics: xv, 336 pages : illustrations ; 24 cm
Call Number: 658.8 PAD