Made to Stick

Made to Stick

Why Some Ideas Survive and Others Die

Audiobook CD - 2007
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Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
Publisher: New York : Random House Audio, ℗2007
Edition: Unabridged
ISBN: 9780739341346
0739341340
Characteristics: 7 audio discs (8 hr., 30 min.) : digital ; 4 3/4 in
Additional Contributors: Kahlenberg, Charles
Heath, Dan 1973-
Call Number: CD 302.13 HEA

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t
tj_is_cool
Jul 02, 2014

S - simple (the idea must be stripped to its core, and the most important concepts should jump out), U - unexpected (the idea must destroy preconceived notions about something. This forces people to stop, think, and remember), C - concrete (avoid statistics, use real-world analogies), C -credible, E - emotions (information makes people think, but emotion makes them act. Appeal to emotional needs, sometimes even way up on Maslow's hierarchy), S - stories (a story gets people into paying closer attention, and feeling more connected)

b
brnnnfx
Nov 29, 2013

Great insight and a reminders that we tend for forget, like to keep what you're communicating focused on the core of the message. The core of this book is on the first disc; the remaining discs are supplementary but still useful.

JCLKimG May 16, 2013

Great read for business professionals. If you liked this, check out The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell and Contagious: Why Things Catch On by Jonah Berger.

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