The Fuzzy and the Techie
Why the Liberal Arts Will Rule the Digital WorldBook - 2017
"Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has ... led the business world for decades: that techies are the real drivers of innovation. But in this ... contrarian book, Hartley [offers a] counterintuitive reality of business today: it's actually the fuzzies--not the techies--who are playing the key roles in developing the most creative and successful new business ideas"--Provided by publisher.
Publisher: Boston : Houghton Mifflin Harcourt, 2017
Characteristics: xi, 290 pages ; 22 cm
Call Number: 384.30112 HAR