Title rated 5 out of 5 stars, based on 1 ratings(1 rating)
Unknown, 2017
Current format, Unknown, 2017, , No Longer Available.
Unknown, 2017
Current format, Unknown, 2017, , No Longer Available. Offered in 0 more formats
"Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has ... led the business world for decades: that techies are the real drivers of innovation. But in this ... contrarian book, Hartley [offers a] counterintuitive reality of business today: it's actually the fuzzies--not the techies--who are playing the key roles in developing the most creative and successful new business ideas"--Provided by publisher.
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