Selling the Invisible

Selling the Invisible

A Field Guide to Modern Marketing

Downloadable Audiobook - 2008
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Selling the invisible is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. Selling the invisible covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness may get you nowhere -- Focus groups don'ts -- The more you say, the less people hear -- Seeing the forest around the falling trees.
Publisher: New York : Hachette Audio, 2008
ISBN: 9781594837159
1594837155
Characteristics: 1 online resource (1 sound file)
Additional Contributors: Jones, Jeffrey 1947-
Hachette Audio
Call Number: eAudio

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