Blue Ocean Shift

Blue Ocean Shift

Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth

Book - 2017
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Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.
Publisher: New York : Hachette Books, 2017
Edition: First edition
ISBN: 9780316314046
0316314048
Branch Call Number: 658.802 KIM
Characteristics: xi, 322 pages ; 24 cm
Additional Contributors: Mauborgne, Renée

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