Blue Ocean Shift
Beyond Competing : Proven Steps to Inspire Confidence and Seize New GrowthBook - 2017
Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.
Publisher: New York : Hachette Books, 2017
Edition: First edition
Characteristics: xi, 322 pages ; 24 cm
Call Number: 658.802 KIM