Influence

Influence

The Psychology of Persuasion

Audiobook CD - 2016
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Dr. Robert Cialdini explains the psychology of why people say yes, and how to apply these understandings. Listeners will learn the six universal principles, how to use them to become a skilled persuader, and how to defend themselves against them.
Publisher: [New York] : Harper Audio, [2016]
Edition: Unabridged revised edition
ISBN: 9781624608124
1624608124
9780062660572
0062660578
Characteristics: audio file,CD audio
digital
8 audio discs (approximately 10 1/4 hr.) : CD audio, digital ; 4 3/4 in
Additional Contributors: Newbern, George 1964-
Call Number: CD 153.852 CIA

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j
jojomah
Aug 01, 2017

Read it years ago, listen to it many time. Great book to realized the power people have over our automatic responses...swoosh-click!

t
tj_is_cool
Nov 05, 2016

Cialdini introduces you to the persuasion rules of reciprocity, scarcity, liking, authority, social proof, and consistency.

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