Brand and Marketing Integration

Brand and Marketing Integration

Website or Online Data - 2017
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When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches--advertising, social media, and event marketing, for example--are just one piece of the puzzle. In this course, Dina Shapiro shares a comprehensive brand and marketing integration approach that encompasses all external and internal stakeholders and touchpoints. Along with going over external marketing, Dina covers three other important types of integration: vertical, horizontal, and internal. She also explores common roadblocks and shows how to incorporate integration strategies into your own company.
Learn how to leverage the four types of brand and marketing integration--vertical, horizontal, external, and internal--to successfully reach all of your stakeholders.
Publisher: Carpenteria, CA : lynda.com, 2017
Copyright Date: ©2017
Additional Contributors: lynda.com (Firm)
Call Number: eResearch

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