Database Marketing Foundations

Database Marketing Foundations

Website or Online Data - 2017
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Powerful database marketing methods allow you to leverage customer data to create personalized and targeted communications. This course describes practices and various platforms and tools you can implement for database marketing. Find out how to create a database marketing strategy. Learn about how to be legally compliant when using this data for marketing campaigns. Finally, explore two case studies that showcase available database marketing opportunities.
Learn about database marketing--including how to implement methods and tools, how to build a strategy, and how to be legally compliant when working with data in marketing campaigns.
Publisher: Carpenteria, CA : lynda.com, 2017
Copyright Date: ©2017
Additional Contributors: lynda.com (Firm)
Call Number: eResearch

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