Google Analytics Essential Training

Google Analytics Essential Training

Website or Online Data - 2017
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Whether you're managing a website for a large corporation or a small business, Google Analytics--the industry standard for web analytics--can help you find out how your website is performing. This powerful platform provides you with the tools you need to measure site traffic, conversions, and ad performance, and understand how people use your website. In this course, Brad Batesole explains how to get set up in Google Analytics and glean insights from each of the reports. He covers the out-of-the-box functionality--from account creation to reporting fundamentals--and explains how to interpret your results, create and track goals, and use options like dimensions and segments for deeper insights. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.
Learn how to use Google Analytics to find out how your website is performing. Discover how to use this powerful platform to measure site traffic, ad performance, and social media activity.
Publisher: Carpenteria, CA : lynda.com, 2017
Copyright Date: ©2017
Additional Contributors: lynda.com (Firm)
Call Number: eResearch

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