Nir Eyal on Creating Habit-Forming Products

Nir Eyal on Creating Habit-Forming Products

Website or Online Data - 2017
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Hooked author Nir Eyal shares his approach to creating habit-forming products. Learn a four-step model for creating products and experiences that keep customers coming back for more.
How have apps like Facebook and Snapchat become so popular, so quickly? How do they keep users coming back day after day? The secrets to creating habit-forming products aren't new, but found deep in the roots of human psychology. In his book Hooked, Nir Eyal outlines the fundamentals, distilling years of research and interviews with top product designers. This course translates those lessons for a whole new audience, and is designed to inspire those in product development to try Nir's unique approach. Find out how to manufacture desire using the four steps of the hook model--trigger, action, variable reward, and investment--and apply the strategies of the most persuasive companies to your own business.
Publisher: Carpenteria, CA : lynda.com, 2017
Copyright Date: ©2017
Characteristics: 1 online resource
Additional Contributors: lynda.com (Firm)
Call Number: eResearch

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