Social Listening for Marketers

Social Listening for Marketers

Website or Online Data - 2017
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Social media can provide your company with a wealth of information about what your customers--and competitors--really think about your organization. In this course, learn how to incorporate social listening in your organization's marketing strategy. Join digital and social media strategist Martin Waxman as he explains how to set up your social listening dashboard, tune into the right online conversations, and use social listening to discover insights that could lead to new products and opportunities. He also covers how to use social listening for customer service, as well as how to identify issues and crisis situations where your company's reputation may be at stake.
Discover how to incorporate social listening into your organization's marketing strategy. Learn how to set up your social listening dashboard, identify issues and crisis situations, use social listening for marketplace intelligence, and more.
Publisher: Carpenteria, CA : lynda.com, 2017
Copyright Date: ©2017
Characteristics: 1 online resource
Additional Contributors: lynda.com (Firm)
Call Number: eResearch

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