Social Selling With LinkedIn

Social Selling With LinkedIn

Website or Online Data - 2017
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Identify your buyers, engage with decision makers, and create successful relationships of trust that accelerates sales. B2B marketing expert Gabe Villamizar explains how in this course on social selling. Gabe shows you how you can align your sales purpose, plan, priorities, and passion with how you use LinkedIn. First, he discusses the importance of being selective with keywords, images, and messaging to ensure you have a buyer-centric LinkedIn profile. Next, he shows you how to use LinkedIn to find target accounts and multiple key decision makers that fit your buyer personas within your target market. Then, he describes the role that sharing valuable content has in engaging potential buyers, starting conversations, and building vital relationships. Gabe also covers how to measure the success of your social selling efforts by examining and tracking specific sales metrics.
Learn how to use LinkedIn to connect with your target market, engage with prospects, and develop relationships with buyers as part of your sales process.
Publisher: Carpenteria, CA : lynda.com, 2017
Copyright Date: ©2017
Additional Contributors: lynda.com (Firm)
Call Number: eResearch

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