Interview with Ron Colman, the founder and executive director of Genuine Progress Index Atlantic, a non-profit research group that has constructed an index of wellbeing and sustainable development for Nova Scotia, Canada. The GPI is a response to narrow conventional measures like Gross Domestic Product (GDP), which record ecological destruction and illness as economically positive. Since 1997 his organization has authored and co-authored nearly 100 reports on population health, social wellbeing and environmental quality, including the first comprehensive report measuring Nova Scotia's ecological footprint. Hailed as a "social-science rock star," Colman has traveled extensively to communicate his indicator work. He has also worked closely with the Royal Government of Bhutan, which has adopted Gross National Happiness (rather than Gross National Product) as its central policy goal.