When retailers come to New York in search of the latest fashion innovations, they head for Seventh Avenue. They are shown the newest vendor offerings and choose those that seem headed for success. It's no simple task to bring these offerings to the marketplace. The road is long and tedious and warrants the expertise of many industrial partners to make the transition from raw materials to finished products successful. Included are the mills that turn fibers into fabric, the designer's role in the creation of the new styles and silhouettes, production facilities that take the materials and transform them into salable products, and the venues in which the samples are marketed.