The Promise and Perils of Social Media

The Promise and Perils of Social Media

Streaming Video - 2015
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Dig into the unique opportunities -- and challenges -- of social media and word-of-mouth communications. From Facebook pages to viral videos, you'll learn how to navigate today's marketing innovations and tap into their power, reach, and low cost. You'll also learn how to dodge common errors other companies make..
Publisher: [Chantilly, Va.] : The Great Courses, 2015
[San Francisco, California, USA] : Kanopy Streaming, 2016
Characteristics: 1 online resource (streaming video file) (31 minutes): digital, .flv file, sound
Additional Contributors: Great Courses (Firm)
Kanopy (Firm)
Call Number: eVideo

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