How to Create Uncontested Market Space and Make the Competition Irrelevant
Kim, W. ChanKim, W. Chan
D
Dr_Taco
Oct 04, 2012Dr_Taco rated this title 5 out of 5 stars
I had originally read the journal article which clearly articulates the blue ocean concept.
I planned to skim through this book thinking there wouldn't be much additional value. But the book provides several frameworks and steps to create a blue ocean in your industry.
If you're looking to create a blue ocean in your industry I'd recommend using this as a step-by-step 'workbook'/guide.
N.B. Richmond Hill residents have access to Markham Public Library's catalogue which has the e-book for free download.
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Blue Ocean Strategy