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Zero to One

Notes on Startups, or How to Build the Future
Jan 27, 2015stephaniedchase rated this title 3.5 out of 5 stars
ZERO TO ONE can either be a quick read or a deep dive, I suspect, depending on how much you need someone else to elaborate for you on the central idea that we should strive to create the new rather than improve on the old. Personally, I think Jim Collins' GOOD TO GREAT explored that concept better. That being said, Thiel's dig at the LEAN STARTUP principles, encouraging us to risk boldness, have a plan (rather than iterate), find new markets and emphasize sales and product design are thought-provoking ways to think about how to create the thing no one knew they wanted.